Marketing Translation

P & G

Client Profile
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. With more than 138,000 employees working in over 80 countries worldwide nowadays, P&G began as a small, family-operated soap and candle company. P&G has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay.P&G Greater China business includes Mainland China, Hong Kong and Taiwan. Procter & Gamble entered Mainland China by establishing its first joint venture - P&G (Guangzhou) Ltd.  Headquartered in Guangzhou, P&G China currently has operations in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping, and a technical center in Beijing.

Project Summary
•    Translation of brochures, product catalogues, proposals, internal documents, and press releases from English to Simplified Chinese, Traditional Chinese, Japanese and Korean
•    Desktop publishing of brochures, product catalogues and many other marketing materials for P&G
•    Assist P&G to organize marketing campaigns to further promote its products in the Greater China market

Challenges
•   No glossary supplied;
•   Different types of writing (marketing, technical document) require different translation styles;
•   Translation of marketing materials is more rewriting work than translation work'

Solutions
•   Create new glossaries and have them reviewed by P&G experts;
•   Standardized utilization of TRADOS for localization to guarantee translation consistency;
•   Involve DTP professionals to work on the formatting and graphic editing.

Results
•   Glossaries of technical terms are translated and maintained;
•   Translation memories are created and applied;
•   Translated product brochures and newsletters are released in a timely fashion;
•   The client is satisfied with our marketing support services.

Project Facts

Team:
Project Manager:
Translation Team:
QA Team:
IT Support:
DTP:
TOTAL:

Environment:
OS:
CAT Tool:
Other applications:

1
8
4
3
3
19


Windows XP P2
Trados 7.5
MS Office
Adobe Professional